It began as a fairly simple idea, but MIPtalk has grown in ways we never expected or imagined. It’s amazing to think that a couple of months ago we celebrated our one year anniversary.
Although we passed that important milestone with little fanfare we’ve been working hard behind the scenes to continually innovate and bring you a steady supply of unconventional interviews with some of the world’s most interesting people (since that’s like, in our name or something).
As you know, we’ve started to incorporate video into the site so that you not only get to hear our dulcet tones but can also see whether we wear pants when we conduct our interviews (the answer to which is yes…thankfully). And there are more exciting developments ahead which (SPOILER ALERT) you’ll learn about after the jump.
Last month we interviewed veteran marketing executive Pete Krainik and he graciously extended the opportunity for us to collaborate with him on the creation of CMO Insights, a series of in-depth discussions with leading Chief Marketing Officers from across the country. Next week MIPtalk is off to the Big Apple to conduct a series of exclusive interviews as part of the CMO Thought Leadership Summit.
Here’s a brief summary about Pete’s organization The CMO Club:
The CMO Club’s mission is to provide an environment of innovation, insight, transparency and dialogue. Members bring a diverse set of experiences and techniques to the table, enabling an invaluable exchange of ideas. Through the influence and effectiveness of its members, the CMO Club elevates the growing importance and pivotal role of marketing in business.
Some of the marketing leaders you’ll be hearing insights from include:
- Evan Greene– CMO, The Recording Academy
- Randy Drawas – CMO, Kaspersky Lab
- Terri Graham– CMO, Jack in the Box
- Jeffrey Hayzlett – CMO, Kodak
Once we’re back from New York we’ll post videos from the Summit and keep the conversation going through on-going discussions with leading CMOs. We hope to provide a distinctive look into the strategic planning and implementation behind some of the world’s most recognizable brands.
As always, we want to hear from you. Whether you prefer e-mail, Facebook, Twitter or any other form of digital communication we’d love to hear what you think. How is MIPtalk doing after our first year? What would you like to see from us in year two?
Let us have it!
And in the words of our 35th President John F. Kennedy:
“A man may die, nations may rise and fall, but an idea lives on. Ideas have endurance without death.”
Thanks for helping us to endure.
B & N3 comments