Terri Graham – Jack’s Back

 Episode 33 - Terri Graham [34:35] Play Now | Play in Popup | Download

At most companies, it would probably be frowned upon to regularly poke fun at your CEO in most of your brand communication, let alone develop a national campaign where he gets hit by a bus and his life hangs in the balance.  But that’s just an average day for the marketing team at the Jack in the Box Innovation Center in San Diego, CA.  In the latest installment of CMO Insights we interview Terri Graham, SVP and CMO for restaurant company Jack in the Box since September 2007.

Terri was previously vice president and chief marketing officer from December 2004 to September 2007, and vice president of marketing from May 2003 to December 2004. She was vice president of brand communications and regional marketing from July 2002 to May 2003, division vice president, marketing services and field marketing from April 2000 to July 2002, and director, marketing services from October 1998 to April 2000. Ms. Graham has 18 years of experience with the company in various marketing positions.

Find out about how things are done at “The Box” and discover Jack’s new plans now that he has recuperated from his injuries and is back at the top of his game.

For additional reference we’ve included links to some of the people, places and things discussed in this episode*:

*coming soon