This week’s guest is Pete Krainik. Pete brings over 25 years of experience in Marketing, Sales, IT, and Product Management within the Consumer Goods, High Tech, and Software Industries. He is the founder of The CMO Club, an exclusive peer to peer Chief Marketing Officer network that enables CMOs to help each other become better at what they do. This exclusive “give to get” club offers a variety of resources including CMOs only dinners, online network and conferences.
Prior to founding The CMO Club, Pete served as Avaya’s Global Vice President of Marketing, Chief Marketing Officer for DoubleClick, and GM of the Consumer Goods division of Siebel Systems, and 15 years at Mars, Inc. Pete started the club back in early 2006 and has has overseen its growth to over 1200 members.
For additional reference we’ve included links to some of the people, places and things discussed in this episode*:
*coming soon3 comments