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MIPtalk - conversations with the world's most interesting people.
conversations with the world's most interesting people.
Jeffrey Hayzlett – Conditions of Satisfaction
Jeffrey Hayzlett is not your typical C-Level marketing executive. A committed social media practitioner, he has made it his priority to directly engage customers like never before in his role as Chief Marketing Officer of the Eastman Kodak Company. In the latest installment of CMO Insights we speak with Hayzlett about the transformation underway at Kodak and how he and his team are leading the charge in product innovation, value creation and customer engagement.
As CMO at Kodak, Mr. Hayzlett is responsible for the company’s worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company’s efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He is also responsible for the company’s Corporate Communications, Public Relations and Public Affairs organizations.
Mr. Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at THE Conference on Marketing, the Direct Marketing Association Leadership Forum, the National Postal Forum, the Canadian Marketing Association’s National Convention and Trade Show, and Print Oasis. He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.
His book The Mirror Test: Is Your Business Really Breathing? will be released in May 2010.
For additional reference we’ve included links to some of the people, places and things discussed in this episode*:
*coming soon
15 Comments
@KodakCB & @KodakListener — Check out our new interview with @JeffreyHayzlett – http://www.miptalk.com/?p=474 – Keep up the good work guys
[...] This post was mentioned on Twitter by Brad Rowe/Noam Dromi and Brad Rowe/Noam Dromi, Brad Rowe/Noam Dromi. Brad Rowe/Noam Dromi said: Find out why Kodak CMO @JeffreyHayzlett hates Elmer Fudd & people who speak Klingon. It's a new #miptalk #podcast http://bit.ly/bcsp0v [...]
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@miptalk thx much brad & noam
RT @miptalk: Find out why Kodak CMO @JeffreyHayzlett hates Elmer Fudd & people who speak Klingon. It’s a new #miptalk #podcast http://bi …
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This post was mentioned on Twitter by miptalk: Find out why Kodak CMO @JeffreyHayzlett hates Elmer Fudd & people who speak Klingon. It’s a new #miptalk #podcast http://bit.ly/bcsp0v...
[WORDPRESS HASHCASH] The comment’s server IP (204.236.194.99) doesn’t match the comment’s URL host IP (174.129.41.174) and so is spam.
@miptalk He didn’t say he hated Klingon speakers, he said how social media lets them get together, which he sees as a good thing.
@qurgh You’re absolutely right. That was our poor attempt at a joke.
@miptalk Ah, I was getting ready to rally the troops and get Klingons to boycott Kodak. Glad I listened to it first.
@qurgh Indeed. Qa Tlho’
[...] This post was mentioned on Twitter by Brad Rowe/Noam Dromi, Brad Rowe/Noam Dromi and Brad Rowe/Noam Dromi, dragontatt. dragontatt said: RT @miptalk: Find out why Kodak CMO @JeffreyHayzlett hates Elmer Fudd & people who speak Klingon. It's a new #miptalk #podcast http://bit.ly/bcsp0v [...]
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[...] Jeffrey Hayzlett – CMO, Kodak [...]
[...] This post was mentioned on Twitter by Brad Rowe/Noam Dromi, Brad Rowe/Noam Dromi and Brad Rowe/Noam Dromi, dragontatt. dragontatt said: RT @miptalk: Find out why Kodak CMO @JeffreyHayzlett hates Elmer Fudd & people who speak Klingon. It's a new #miptalk #podcast http://bit.ly/bcsp0v [...]
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Congrats to #MIPtalk friend @JeffreyHayzlett for his exciting news & journey ahead. Buy his new book http://search.barnesandnoble.com/The-Mir... http://www.miptalk.com/?p=474
RT @miptalk: Congrats to #MIPtalk friend @JeffreyHayzlett for his exciting news & journey ahead. Buy his new book http://search.barnesandnoble.com/The-Mir... htt …
Find out why Kodak CMO @JeffreyHayzlett hates Elmer Fudd & people who speak Klingon. It’s a new #miptalk #podcast http://www.miptalk.com/?p=474