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Episode 11 – Peter Samuelson – Everyone Deserves A Roof

Peter Samuelson

MIPtalk returns from its extended hiatus with this exciting interview with media executive, producer and philanthropist Peter Samuelson.  Peter Samuelson has three decades of experience running large media organizations across the media landscape and has produced and managed content teams in every major vertical: film, television, web, mobile, videogames and print. He has produced two dozen motion pictures over 25 years, including “Revenge of the Nerds”, “Arlington Road” and the Academy Award nominated “Tom & Viv”.

Peter served as Chairman of the Executive Committee of Panavision Inc. and was Executive Chairman of the North American division as well as a Main Board Director of Samuelson Group PLC and its wholly-owned operating subsidiaries AVHQ, VDI and SCPI. Peter is a graduate of the Anderson School of Business at UCLA and also has a Masters Degree from Cambridge University, England. In 1982, Peter founded the Starlight Children’s Foundation—an international charity that provides psycho-social services to 2.4 million seriously ill children annually in five countries on a $65 million budget. Peter also founded, with Steven Spielberg and General Norman Schwarzkopf, the Starbright Foundation—a charity dedicated to developing media and technology-based programs to educate and empower ill children. On June 5th. 1995, Peter Samuelson and Steven Spielberg launched the world’s first fully-interactive social network, Starbright World, delivering video, sound, text and avatar – based communication to hospitalized children.

Starbright World still serves children 24 hours per day.

In 1999, Peter founded First Star, a separate national 501(c) (3) charity headquartered in Washington, D.C. that works to improve the public health, safety, and family life of America’s abused and neglected children. In 2006, Peter founded EDAR, “Everyone Deserves A Roof” Inc. to widely distribute the mobile single-user shelter he invented for our urban homeless. At a sponsorship price point of $500, 170 EDARs are now deployed in a Beta Test under an Efficacy Study by The Rand Institute. In December 2008, Peter was named An Inspiring Mind by the CNN Television Network.

Peter Samuelson has been awarded many honors including a Caring Award in the U.S. Senate. He has lectured on media, entrepreneurship and pro-social subjects at USC, UCLA and Oxford Universities and delivered the Plenary lecture at the 2009 World Conference on Child and Family Maltreatment in San Diego. Peter served on the three person founding Advisory Board of Participant Media, producer of such films as “An Inconvenient Truth”, “Syriana” and “The Soloist”.

For additional reference we’ve included links to some of the people, places and things discussed in this episode:

The Good Deed
UB Networks Partners with Starbright
Starbright World
Ted Field
Emma Samms
Samms to Return to General Hospital
Starlight Children’s Foundation
Civic Generation Rolls Up Sleeves in Record Numbers
Tea Party Protests
Tim Geithner
Rahm Emanuel
The Opportunities of Crisis
Everyone Deserves A Roof
Union Rescue Mission
Shopping Cart Shelter
Homelessness in the US
Second Law od Thermodynamics
Third World
Make a Wish Foundation
Paula Van Ness
Great Escapes
First Star
States of the World’s Children 2008
Reno Nevada Child Support Services
Children’s Summit Policy Brief
DeShaney v. Winnebago County
State Secrecy and Child Deaths in the US
Legal Representation for Children
Michael Piraino
Court Appointed Special Advocates
A Child’s Right to Counsel
Children’s Advocacy Institute
Robert C. Fellmeth
Art Center College of Design
Richard Koshalek
Peter Diamandis
X Prize
Huffington Post
Precision Wire Products, Inc.
Jeff Skoll
Participant Media
Melissa Helmbrecht
National Citizenship Day
Do Something
The Soloist
Jim Berk
An Inconvenient Truth
Double Bottom Line
Muhammad Yunus
Grameen Bank
Pierre Omidyar
My Son Has Read the Internet
University of Cambridge
Archer School for Girls
Sarah Lawrence College
Cheviot Value Management
Peter Samuelson Official Site


8 Comments so far

  1. Everyone Deserves A Roof | film links August 2nd, 2009 1:57 pm

    [...] See the rest here: Everyone Deserves A Roof [...]

  2. Vivian August 5th, 2009 9:06 am

    Yet again another fascinating talk with a fascinating man.

    It’s so easy to get lost in the problems and trials of your own life and to forget how much harder others have it…listening to Mr. Samuelson’s stories and statistics bring home the fact that many many people have it worse than I do, no matter how much I whine about things. And that’s a lesson everyone needs to be reminded of now and again.

    One thing I didn’t catch, or maybe it wasn’t mentioned: Is EDAR only in LA? Or will their efforts be expanded someday to other areas of the country?

  3. consuelo August 5th, 2009 12:40 pm

    Hi Brad and Noam,

    I have worked in healthcare most of my life and a majority of that at a Children’s hospital in Portland Oregon. I would like to thank Mr. Samuelson for all his hard work on the Starlight Foundation. I have seen first hand the impact the program has had on children and families dealing with serious health problems. It was interesting to hear how the program was conceived and to actually see first had it’s benefits.

    I am a new listener to your pod cast and have been inspired by it. It made me look at my own life and ask what I can do to help. So, I have signed up to volunteer at my local food bank. I just wanted to know that you are getting the word out there and making a difference with your show.

  4. Noam August 5th, 2009 1:05 pm

    Peter mentioned that they have EDAR in other parts of the country run by local people with the support of the LA office (he mentioned the San Francisco MySpace woman as an example).

    It’s sort of a franchise model elsewhere and still in the early stages.

  5. Peter Samuelson August 7th, 2009 4:42 pm

    starlight.orgfirststar.orgsamuelson.lasplashlife.comThanks for the kind words guys! If you would like to bring EDAR to your community, we are here to help: Call 310-208 1000 ext. 109 and ask for Julie Yurth. or email julie@edar.org

    other relevant links:
    Starlight: http://www.starlight.org
    First Star: http://www.firststar.org
    Me: http://www.samuelson.la
    SplashLife: http://www.splashlife.com

    To quote a well-known shoe: “Just Do It!”

  6. Bruno August 14th, 2009 4:55 pm

    hi brad and noan:
    I like the program is the best!! saludos a noan
    i´m argentina … and liked listen at brad …i fan in facebook for big actor..
    good bye

  7. Bruno August 15th, 2009 6:57 am

    hello Brad and Noam:
    My name is Bruno.. I am Argentina.. it is very interesting their program. It is impressive Mr. Peter’s work that I help many people that needed it with a great work. I am 17 years old and I see people’s poverty down the street and that nobody the help… I try to look for the resources to help them but one doesn’t eat.
    Brad responds I eat up I can please help them.
    I love you that you are a great actor brad and that I am an admirer.
    greetings.. I leave them my msn so that they can help me.. bruno_m92@hotmail.com

  8. miptalk November 15th, 2009 11:28 pm

    Everyone Deserves A Roof – http://www.miptalk.com/?p=147 #miptalk #podcast #bradrowe

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