Evan Greene – Our Grammy Moment

 Episode 31 - Evan Greene [36:35] Play Now | Play in Popup | Download

We recently interviewed Evan Greene for CMO Insights, a series of in-depth interviews with leading marketing executives in partnership with The CMO Club. As Chief Marketing Officer of The Recording Academy, Evan oversees marketing, licensing, sponsorship and overall strategy for music’s biggest brand – the GRAMMYs. Beyond increasing telecast ratings, he is charged with aggressively finding ways to keep the brand in consumers’ minds during the other 364 days of the year.

In today’s shifting marketplace, digital strategy is more vital than ever, and as The Academy builds on over 50 years of GRAMMY heritage, Evan looks to continually integrate, innovate and activate!

Prior to joining The Academy, Evan spent over a decade in theatrical marketing for both Columbia Pictures and Walt Disney Pictures, positioning movie properties to corporate America, and structuring integrated partnerships. Using the global power of entertainment, he built innovative marketing and advertising solutions, and was responsible for award-winning campaigns for movies including Spider-Man, Stuart Little and S.W.A.T. Major brands he has managed national relationships with include; Kodak, Cingular, Nextel, Carl’s Jr., Ford, Procter & Gamble, Kellogg’s, Heineken, People Magazine, Delta, Hilton, USA Today, Yahoo!, Apple, Westwood One Radio, GM, XM Radio, Verizon, GAP, Hersheys, Dr Pepper, and Wendy’s.

Evan holds a double bachelors degree in marketing and international business from the University of Colorado.

For additional reference we’ve included links to some of the people, places and things discussed in this episode*:

*coming soon