Archive for the 'Music' Category
We recently interviewed Evan Greene for CMO Insights, a series of in-depth interviews with leading marketing executives in partnership with The CMO Club. As Chief Marketing Officer of The Recording Academy, Evan oversees marketing, licensing, sponsorship and overall strategy for music’s biggest brand – the GRAMMYs. Beyond increasing telecast ratings, he is charged with aggressively finding ways to keep the brand in consumers’ minds during the other 364 days of the year.
In today’s shifting marketplace, digital strategy is more vital than ever, and as The Academy builds on over 50 years of GRAMMY heritage, Evan looks to continually integrate, innovate and activate!1 comment