As MIPtalk continues to evolve and grow, we’ve consistently been asked (and we’re asking ourselves), “what is the broader objective for the show/site”? When we really stopped to think about it, the answer was perhaps a bit more complicated than we realized.
You may have noticed that things have been a bit quiet around here lately so we figured it was time to give you a quick update on some of the exciting developments going on behind the scenes. For starters, the MIPtalk site will soon relaunch with a new look and a whole bunch of cool new features.
One of the best things about interviewing “the world’s most interesting people” is the opportunity to meet and interact with global thought leaders; individuals from diverse cultures and backgrounds who are able to share their unique stories and experiences with our MIPtalk audience. We always appreciate when our guests take the time to speak with us and are genuinely humbled when we’ve made a positive enough impression that they ask us to be a part of new initiatives that they’re involved with.
Long time listeners of our podcast know that MIPtalk’s existence is due in part to the late Larry Hertzog. Larry was a successful and highly regarded writer/producer of many famous television shows including “Kate Loves a Mystery,” “Hart to Hart,” “Hardcastle and McCormick,” “Stingray,” “J.J. Starbuck,” “seaQuest,” “Nowhere Man,” “Profiler,” “Walker, Texas Ranger,” “Hunter,” “La Femme Nikita” and “Missing”.
At most companies, it would probably be frowned upon to regularly poke fun at your CEO in most of your brand communication, let alone develop a national campaign where he gets hit by a bus and his life hangs in the balance. But that’s just an average day for the marketing team at the Jack in the Box Innovation Center in San Diego, CA. In the latest installment of CMO Insights we interview Terri Graham, SVP and CMO for restaurant company Jack in the Box since September 2007.
For our latest installment of CMO Insights we interview Randy Drawas, CMO for IT security company Kaspersky Lab. As a chief marketing officer, Randy is responsible for all strategic marketing efforts in the Americas for the company. Since its introduction into the United States just four years ago, Kaspersky Lab has emerged as the world’s largest privately-held Internet security company.
It began as a fairly simple idea, but MIPtalk has grown in ways we never expected or imagined. It’s amazing to think that a couple of months ago we celebrated our one year anniversary.
Although we passed that important milestone with little fanfare we’ve been working hard behind the scenes to continually innovate and bring you a steady supply of unconventional interviews with some of the world’s most interesting people (since that’s like, in our name or something).
As you know, we’ve started to incorporate video into the site so that you not only get to hear our dulcet tones but can also see whether we wear pants when we conduct our interviews (the answer to which is yes…thankfully). And there are more exciting developments ahead which (SPOILER ALERT) you’ll learn about after the jump.
Warning – Some of the audio in this interview is slightly distorted. We apologize for the inconvenience.
This week’s guest is Chaske Spencer. An emerging actor and activist, he was born of the Lakota Sioux tribe, and raised on Indian Reservations in Montana and Idaho. When he was young, he dreamt of becoming a photographer, and before long he found himself in front of the camera instead, in pursuit of an acting career. Chaske moved to New York City and in between bartending and waiting tables to make a living, he was cast in his very first off off-Broadway play, Dracula, playing the title role. From there he did a number of New York Theatre pieces, performed at The Public Theater in NYC and The Roundabout and was fortunate enough to be discovered by television/film casting director Rene Haynes.
Warning – This episode of MIPtalk contains language and themes that is NSFW and may be unsuitable for younger listeners.
Have you ever found something completely random that belonged to a complete stranger? Maybe it was a discarded love letter or to-do list. Perhaps you picked up an crumpled photograph or some torn pages for an old journal. Did you glance it at and then toss it away again or was there something so interesting about the discovery that you held on to your “find”?
This week’s guest, Davy Rothbart makes it a point to hold on to the stuff he finds. In 2001 he began curating some of the more memorable items and launched FOUND Magazine. Initially intended for his friends, the magazine quickly became a must-have collectible with everyone from urban hipsters to Hollywood celebrities.
This week’s guest is Thomas Steitz. He is a Sterling Professor of Molecular Biophysics and Biochemistry at the Howard Hughes Medical Institute in Chevy Chase, Maryland and Yale University in New Haven, Connecticut. Steitz was awarded the 2009 Nobel Prize in Chemistry along with Venkatraman Ramakrishnan and Ada Yonath for studies of the structure and function of the ribosome. Steitz also won the Gairdner International Award in 2007 for his studies on the structure and function of the ribosome which showed that the peptidyl transferase was an RNA catalyzed reaction, and for revealing the mechanism of inhibition of this function by antibiotics.
