Archive for the 'Marketing' Category
Terri Funk Graham – Bonus Jack
As many of you know, MIPtalk is partnered with The CMO Club, a private membership organization that brings together some of the world’s leading Chief Marketing Officers.
No commentsAnn Lewnes – The Revolution Will Be Digitized
In the latest installment of CMO Insights we speak with Ann Lewnes, Senior Vice President of Global Marketing at Adobe Systems Incorporated.
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Keith Pigues & Jerry Alderman – Winning with Customers
As MIPtalk continues to evolve and grow, we’ve consistently been asked (and we’re asking ourselves), “what is the broader objective for the show/site”? When we really stopped to think about it, the answer was perhaps a bit more complicated than we realized.
4 commentsJeffrey Hayzlett – Conditions of Satisfaction
Jeffrey Hayzlett is not your typical C-Level marketing executive. A committed social media practitioner, he has made it his priority to directly engage customers like never before in his role as Chief Marketing Officer of the Eastman Kodak Company. In the latest installment of CMO Insights we speak with Hayzlett about the transformation underway at Kodak and how he and his team are leading the charge in product innovation, value creation and customer engagement.
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Terri Graham – Jack’s Back
At most companies, it would probably be frowned upon to regularly poke fun at your CEO in most of your brand communication, let alone develop a national campaign where he gets hit by a bus and his life hangs in the balance. But that’s just an average day for the marketing team at the Jack in the Box Innovation Center in San Diego, CA. In the latest installment of CMO Insights we interview Terri Graham, SVP and CMO for restaurant company Jack in the Box since September 2007.
5 commentsRandy Drawas – Anti-Everything
For our latest installment of CMO Insights we interview Randy Drawas, CMO for IT security company Kaspersky Lab. As a chief marketing officer, Randy is responsible for all strategic marketing efforts in the Americas for the company. Since its introduction into the United States just four years ago, Kaspersky Lab has emerged as the world’s largest privately-held Internet security company.
1 commentEvan Greene – Our Grammy Moment
We recently interviewed Evan Greene for CMO Insights, a series of in-depth interviews with leading marketing executives in partnership with The CMO Club. As Chief Marketing Officer of The Recording Academy, Evan oversees marketing, licensing, sponsorship and overall strategy for music’s biggest brand – the GRAMMYs. Beyond increasing telecast ratings, he is charged with aggressively finding ways to keep the brand in consumers’ minds during the other 364 days of the year.
In today’s shifting marketplace, digital strategy is more vital than ever, and as The Academy builds on over 50 years of GRAMMY heritage, Evan looks to continually integrate, innovate and activate!
1 commentJoin The Club
It began as a fairly simple idea, but MIPtalk has grown in ways we never expected or imagined. It’s amazing to think that a couple of months ago we celebrated our one year anniversary.
Although we passed that important milestone with little fanfare we’ve been working hard behind the scenes to continually innovate and bring you a steady supply of unconventional interviews with some of the world’s most interesting people (since that’s like, in our name or something).
As you know, we’ve started to incorporate video into the site so that you not only get to hear our dulcet tones but can also see whether we wear pants when we conduct our interviews (the answer to which is yes…thankfully). And there are more exciting developments ahead which (SPOILER ALERT) you’ll learn about after the jump.
3 commentsPete Krainik – The CMO Club
This week’s guest is Pete Krainik. Pete brings over 25 years of experience in Marketing, Sales, IT, and Product Management within the Consumer Goods, High Tech, and Software Industries. He is the founder of The CMO Club, an exclusive peer to peer Chief Marketing Officer network that enables CMOs to help each other become better at what they do. This exclusive “give to get” club offers a variety of resources including CMOs only dinners, online network and conferences.
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