Episode 33 - Terri Graham [ 34:35 ] Play Now | Play in Popup | Download

At most companies, it would probably be frowned upon to regularly poke fun at your CEO in most of your brand communication, let alone develop a national campaign where he gets hit by a bus and his life hangs in the balance.  But that’s just an average day for the marketing team at the Jack in the Box Innovation Center in San Diego, CA.  In the latest installment of CMO Insights we interview Terri Graham, SVP and CMO for restaurant company Jack in the Box since September 2007.

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