Archive for April, 2010
Jeffrey Hayzlett is not your typical C-Level marketing executive. A committed social media practitioner, he has made it his priority to directly engage customers like never before in his role as Chief Marketing Officer of the Eastman Kodak Company. In the latest installment of CMO Insights we speak with Hayzlett about the transformation underway at Kodak and how he and his team are leading the charge in product innovation, value creation and customer engagement.
Long time listeners of our podcast know that MIPtalk’s existence is due in part to the late Larry Hertzog. Larry was a successful and highly regarded writer/producer of many famous television shows including “Kate Loves a Mystery,” “Hart to Hart,” “Hardcastle and McCormick,” “Stingray,” “J.J. Starbuck,” “seaQuest,” “Nowhere Man,” “Profiler,” “Walker, Texas Ranger,” “Hunter,” “La Femme Nikita” and “Missing”.1 comment
At most companies, it would probably be frowned upon to regularly poke fun at your CEO in most of your brand communication, let alone develop a national campaign where he gets hit by a bus and his life hangs in the balance. But that’s just an average day for the marketing team at the Jack in the Box Innovation Center in San Diego, CA. In the latest installment of CMO Insights we interview Terri Graham, SVP and CMO for restaurant company Jack in the Box since September 2007.5 comments
For our latest installment of CMO Insights we interview Randy Drawas, CMO for IT security company Kaspersky Lab. As a chief marketing officer, Randy is responsible for all strategic marketing efforts in the Americas for the company. Since its introduction into the United States just four years ago, Kaspersky Lab has emerged as the world’s largest privately-held Internet security company.1 comment
We recently interviewed Evan Greene for CMO Insights, a series of in-depth interviews with leading marketing executives in partnership with The CMO Club. As Chief Marketing Officer of The Recording Academy, Evan oversees marketing, licensing, sponsorship and overall strategy for music’s biggest brand – the GRAMMYs. Beyond increasing telecast ratings, he is charged with aggressively finding ways to keep the brand in consumers’ minds during the other 364 days of the year.
In today’s shifting marketplace, digital strategy is more vital than ever, and as The Academy builds on over 50 years of GRAMMY heritage, Evan looks to continually integrate, innovate and activate!1 comment
It began as a fairly simple idea, but MIPtalk has grown in ways we never expected or imagined. It’s amazing to think that a couple of months ago we celebrated our one year anniversary.
Although we passed that important milestone with little fanfare we’ve been working hard behind the scenes to continually innovate and bring you a steady supply of unconventional interviews with some of the world’s most interesting people (since that’s like, in our name or something).
As you know, we’ve started to incorporate video into the site so that you not only get to hear our dulcet tones but can also see whether we wear pants when we conduct our interviews (the answer to which is yes…thankfully). And there are more exciting developments ahead which (SPOILER ALERT) you’ll learn about after the jump.3 comments
Warning – Some of the audio in this interview is slightly distorted. We apologize for the inconvenience.
This week’s guest is Chaske Spencer. An emerging actor and activist, he was born of the Lakota Sioux tribe, and raised on Indian Reservations in Montana and Idaho. When he was young, he dreamt of becoming a photographer, and before long he found himself in front of the camera instead, in pursuit of an acting career. Chaske moved to New York City and in between bartending and waiting tables to make a living, he was cast in his very first off off-Broadway play, Dracula, playing the title role. From there he did a number of New York Theatre pieces, performed at The Public Theater in NYC and The Roundabout and was fortunate enough to be discovered by television/film casting director Rene Haynes.7 comments